cradle to cradle william mcdonough summary

The strength of this book is that the suggestions here are not merely hypothetical. Cradle to Cradle: Remaking the Way We Make Things is a seminal book in the sustainability field co-authored by William McDonough & Michael Braungart. In their 2002 book Cradle to Cradle: Remaking the Way We Make Things, architect William McDonough and chemist Michael Braungart presented an integration of design and science that provides enduring benefits for society from safe materials, water and energy in circular economies and eliminates … Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. Watch this video to hear author and designer William McDonough speak on the wisdom of designing from Cradle to Cradle at a TED Conference. Chapters 5-6. Themes. The book argues that a radical change must be made to the Western world’s industrial and manufacturing systems, which are devastating to the natural world in their … Instead, the authors suggest that designers and manufacturers rethink and redesign materials with their end uses in mind. Soon "nutrients," such as food and other raw materials, become transferred from localities instead of remaining local. William McDonough & Michael Braungart’s newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, is an updated version of their manifesto Cradle to Cradle, published over a decade ago. At one point, the authors describe an ecological difficulty, and ask if it is important who is to blame. Amazon.com: Study Guide: Cradle To Cradle by William McDonough, Michael Braungart (SuperSummary) (9781691916856): SuperSummary: Books But as architect William McDonough and chemist Michael Braungart point out in this provocative, visionary book, such an approach only perpetuates the one-way, "cradle to grave" manufacturing model, dating to the … Summary. Symbols & Motifs. Imagine a world in which all the things we make, use, and consume provide nutrition for nature and industry—a world in which growth is good and human activity generates a delightful, restorative ecological footprint. William Andrews McDonough is an American architect, designer and author. This is a book by two researchers who set out to find ways to build and manufacture things friendly to the environment. These principles are: Humans and nature have a right to live side by side, flourish and endure. May 31, 2020June 15, 2020Luke RowleyBusiness, Culture, Environment, Future, Politics, Society. Download Save. Summary … … Use features like bookmarks, note taking and highlighting while reading Cradle to Cradle: Remaking the Way We Make Things. They cleanse the soil and add organisms to clean it deeply. Get started. The Upcycle goes one step beyond the theory behind Cradle to Cradle: Rather than continuously reusing materials in … Print Word PDF. Summary. The authors are not just hypothetical writers, though. ― William McDonough, Cradle to Cradle: Remaking the Way We Make Things. Their approach varies radically from the usual ecological approach, which, as the authors say, is to "be less bad." The Cradle-to-Cradle Alternative (2004) By William McDonough & Michael Braungart . Cradle to Cradle reframes design as a positive, regenerative force—one that creates footprints to delight in. So rather than cradle-to-grave, which is a take, make, waste system. He champions “cradle to cradle” design, which considers a product's full life cycle — from creation with sustainable materials to a recycled afterlife. This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Cradle to Cradle. Enjoy this free preview Unlock all 34 pages of this Study Guide by subscribing today. Enjoy this free preview Unlock all 34 pages of this Study Guide by subscribing today. Chapter Summaries & Analyses. Some workers actually refuse higher pay in less friendly environments because they feel so good in the positive environment. 7 likes. 1-Sentence-Summary:Cradle To Cradleuncovers the hidden problems with manufacturing, how they affect our planet, and what you can do to help by becoming eco-efficient. The “ Cradle to Cradle Framework”. They answer, yes, and no. ” National Geographic reporter Rob Kunzig interviewed WM+P founder William McDonough and Delta Development … This is an extraordinary and unlikely book. Buy Summary & Study Guide Cradle to Cradle by William A. McDonough: Read Kindle Store Reviews - Amazon.com Cradle to Cradle: Remaking the Way We Make Things is a 2002 non-fiction book by German chemist Michael Braungart and US architect William McDonough.It is a manifesto detailing how to achieve their Cradle to Cradle Design model. Overview. Not all civilizations ignore nutrient flows. In another example, a factory in Germany is designed to have cross ventilation from open windows, to have all-day natural light from skylights, and to have pleasant, open workspaces. It calls for a radical change in industry: a switch from a cradle-to-grave pattern to a cradle-to-cradle … Cradle to Cradle: Remaking the Way We Make Things - Kindle edition by McDonough, William, Braungart, Michael. Essay Topics. he takes into history how edifice should be made with consideration to “all kids. It’s a way of designing and producing that honours all future generations by designing and manufacturing for next use, instead of end of life. Certain cultures, such as Rome, turn away from this model and deplete the landscape with tree-felling and nonsustaining agriculture. Early nomads and early agriculture follow a similar model. Regardless of whether you agree with the authors' views, you will find excellent arguments, good research, and clear explanations from philosophical, historical, scientific, and business perspectives.The upshot of the book is that humanity's whole philosophy of designing technology is … Key Figures. Founded in 1995, MBDC has been advocating for endlessly resourceful Cradle to Cradle approaches, working with companies to intentionally design products which eliminate the concept of waste, use clean energy, value clean water and celebrate diversity. Rather than making people feel guilty for buying and using things, the book encourages abundant, healthy design with easy recycling. The authors have worked on big projects, such as the redesign of the Ford facility in Michigan, based on these principles. Using materials that are nontoxic and also that easily break down into quality materials results in byproducts that can be easily reused to manufacture items of first quality. As an example, the authors suggest installing a durable underlayment of carpet backing with snaps, so that healthy carpet can be snapped into place, enjoyed for a time, and then easily removed for replacement with another color or texture, all of healthy, affordable materials. tags: bad, design, ecology, good, green. William McDonough » Organizations » MBDC. William McDonough, Michael Braungart. all species. Introduction-Chapter 2. To carry through this. William A. McDonough. The authors also discuss environmentalism and design, urging readers to think about what it means to be “eco-friendly” in today’s world. "Cradle to Crade" is a fabulous book. Save Download. Cradle to Cradle. Agriculture becomes industrialized, but this threatens the soil as well as adding toxins to the local environments. The book is positive and specific on how to design and manufacture things for the greater good. For example, they redesign the Ford Rouge automotive plant not only to make it safe now, but for generations. The same things happen when great cities arise in America, when the surrounding farmlands are depleted. Get started. It is a cradle-to-cradle model, because even when things die, they provide a clean, natural environment for new life. This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - The authors acknowledge that even conceiving the changes necessary may be difficult, but again, what makes this book different than other ecological points of view is that the authors actually have conceived and implemented major projects with new, effective materials and practices. The typical approach tries to reduce the amount of toxins in a product, or attempts to collect and recycle goods, or to add expensive and bulky fixes to existing systems. William McDonough TED Talk. Available from Amazon In the 2002 book Cradle to Cradle: Remaking the Way We Make Things , William McDonough presented an integration of design and science that put forward a design framework characterized by three … Cradle to Cradle Summary & Study Guide. This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - In other words, do more with less in order to minimize damage. for all time”. Access Full Guide. This study guide contains the following sections: This detailed literature summary also contains Topics for Discussion and a Free Quiz on William McDonough + Partners (WM+P) and their Cradle to Cradle-inspired design for Park 20|20 were recognized in National Geographic’s March 2020 Cover Story: “Is a World Without Trash Possible? Overall Summary Cradle to Cradle is a book that urges us to rethink our manufacturing and industrial systems, which are damaging the environment. Chapters 5-6. In the natural world, systems replenish each other, as with the cherry tree. They design water retention and cleansing practices that utilize nature. Themes. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife. They also stored food surpluses for... (read more from the Waste Equals Food Summary). The book itself is made of a polymer plastic printed with nontoxic inks that easily wash off, thus making the material pristine and available to manufacture another beautiful book. The Cradle to Cradle Products Innovation Institute is a non-profit organization created to bring about a large scale transformation in the way we make the things we make. Why you should listen everything you need to sharpen your knowledge of Cradle to Cradle. Introduction-Chapter 2. help you understand the book. This is what I presented to the White House. The authors also recommend planning buildings and industrial complexes that utilize the surrounding environment for heating, cooling, and beautiful design. William McDonough, Michael Braungart. Cradle to Cradle - Waste Equals Food Summary & Analysis William A. McDonough This Study Guide consists of approximately 27 pages of chapter summaries, quotes, character analysis, themes, and more - everything you need to sharpen your knowledge of Cradle to Cradle. The Nile River cultures waited the overflow every year to revitalize the soil with nutrients. Humans and nature are mutually dependent. William McDonough, Michael Braungart ... William McDonough, Michael Braungart 34-page comprehensive study guide Features detailed chapter by chapter summaries and multiple sections of expert analysis The ultimate resource for class assignments, lesson planning, or leading discussions. Our goal is a delightfully diverse, safe, healthy and just world, with clean air, clean water, soil and power -- economically, equitably, ecologically and elegantly enjoyed, period. William McDonough: Cradle-to-cradle is the creation and qualification of a circular economy. Yet that’s exactly the argument made by William McDonough and Michael Braungart in Cradle to Cradle. It is not printed on paper, but on a waterproof polymer with the heft of good paper and more strength, a substance that reflects the right amount of light, yet holds the ink fast. The most important overlying principles through the book are using local environments to dictate design; using clean, friendly materials that can be easily reused to make quality items; not being "less bad" but being innovative in designing healthy things; and enjoying an abundant point of view the whole time. The certification program is based on the Cradle to Cradle Design™ F ramework and methodology, which has been developed and implemented by MBDC over the past two decades. Symbols & Motifs. Cradle To Cradle … McDonough is founding principal of William McDonough + Partners, co-founder of McDonough MBDC as well as co-author of Cradle to Cradle: Remaking the Way We Make Things and The Upcycle: Beyond Sustainability—Designing for Abundance. Important Quotes. Cradle to cradle is a sustainable business strategy that mimics the regenerative cycle of nature in which waste is reused. And so we call it "cradle to cradle," and our goal is very simple. One delightful difference in the points of view of these authors and many other ecologists is that this book insists on joy, fun, enjoyment, and positive thinking. This book is different than virtually any other ecology books because it does not lay blame on any person or institution. They have actually designed and produced examples of many of their ideas, and at the same time, they invite other designers to take the challenge of thinking way outside the box. Upcycling draws from “The Hannover Principles,” design guidelines written for the 2000 World’s Fair in Hannover, Germany. "Reduce, reuse, recycle," urge environmentalists. The book calls for the transformation of human … Cradle to Cradle Summary & Study Guide includes comprehensive information and analysis to Green-minded architect and designer McDonough asks what our buildings and products would look like if designers took into account "all children, … Cradle To Cradle … It seems like an impossible fantasy, but so does much of what the authors propose about design and ecology. everything you need to sharpen your knowledge of Cradle to Cradle. In 2010, MBDC donated an exclusive license for the certification program and methodology to the Cradle to Cradle … Key Figures. Like “The average lawn is an interesting beast: people plant it, then douse it with artificial fertilizers and dangerous pesticides to make it grow and to keep it uniform-all so that they can hack and mow what … Cradle to Cradle by William A. McDonough. Perhaps those who are to blame need to acknowledge their actions, but the more important question is to ask what to do next. Cradle To Cradle Summary. William McDonough and Michael Braungart argue in this provocative book that this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates back to the Industrial Revolution, a model that … Cradle To Cradle. William McDonough is an designer who believes and strives for merchandise designs which promote economic and environmental verve. Chapter Summaries & Analyses. … Essay Topics. Download Save. Chapters 3-4. Important Quotes. ... Late that year, Lyons contacted William McDonough, an architect and leader in the field of sustainable design, to get his input. 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