Perhaps this podcast interview with Steve Portigal about interviewing users will help you approach it in the most effective way: Best Practices for Interviewing Your Audience. Steve doing free O’Reilly webcast on Interviewing Users. 0000001302 00000 n
Interviewing these customers revealed key differences around their goals and motivations. One comment » Stories fuel listening. Subscribe to the podcast: iTunes Spotify […] They haven’t had the training and experience to execute research at the higher level needed to address many of our business objectives. Inspiration from Steve Portigal The legendary and lovely Steve Portigal I was inspired by stories of a workshop that fellow Human , Steve Portigal , used to run around soft skills. A long-standing institutional library, acknowledging sweeping changes in technology, was crafting a plan for their future. !�0�D�"F� ���>>�_���������dP~����;O��ϼq�R?A�sP�'���Lf����WF�:�=��T��{��(Z�"���uY1�;�%'���n�j�n����ٻō����ǰ��^w��HK�}߷�nl��P��e�ca�ܜ�Bui:7�h�u�y���9n�2W������:�.���5�ʪ������j����2]Vp�y�"[j̓��ؠ�W�!TX���.c���b���B}�w��P` ����
He is principal of Portigal Consulting, and the author of two books: The classic Interviewing Users: How To Uncover Compelling Insights, and new, Doorbells, Danger, and Dead Batteries: User Research War Stories. There are dozens of excellent books on how to do research. Steve Portigal shares some of the best stories he's collected, examining the patterns and lessons they reveal. PASCO — A Seattle woman faces felony theft charges in a complex scheme to overbill the Washington State Department of Labor & Industries (L&I) more than … A financial institution identified a new type of small business customer they wanted to serve. A book on how to transition to a UX research career. startxref
He mentors in Product Management & UX Design for Singularity University, StartupBootCamp and Startup Chile.. Nice example. Steve Portigal’s Interviewing Users Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. %%EOF
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If you're entering the world of user testing, I suggest first Page 2/15. Posted on November 4, 2013 by Steve Portigal . I can help define a strategic roadmap for user-driven innovation, lead in-depth studies, and develop your team’s research superpowers. H�dSA��0��+|["="��yմ�ӓ��. This new segmentation helped the company focus their product and service development to address the specific needs of these different types of customers. ... Training and Development. Training Rosenfeld Media offers both in-house corporate training and public workshops . Based outside of San Francisco, he conducted research with thoracic surgeons, families eating breakfast, rock musicians, home-automation enthusiasts, credit-default swap traders, and radiologists. • Analyzed online assessment data of the training and developed a follow-up training to maintain competence in the material among staff members ... Steve Portigal. “Steve is a vital part of the community—he is known for great work, an engaging style, and an open heart. Steve presented an O’Reilly webcast Interviewing Users (slides/recording at the link; Twitter summaries here and here). Training + – Virtual Training ... Steve Portigal October 26, 2012. trailer
Steve Portigal, a fixture on the design research scene and founder of Portigal Consulting, has written a new book titled Interviewing Users. The team outlined tactical next steps for a new software platform, along with unmet strategic opportunities. About Steve Portigal. Workshops. Steve Portigal. Getting2Alpha Podcast innovate smarter with expert interviews & advice Do you want to learn the secrets behind breakthrough hits? Portigal: Someone showed me a great user research training activity: circulate through an environment and note everything you observe, but using only one sense. endstream
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I brought together leaders from engineering, program management and user experience to improve how they collaborate throughout the design process. Good luck. 0000002968 00000 n
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The insights he is able to draw from customer data reflects both an incredible ability to listen to what is and is not said as well as the ability to synthesize seemingly unrelated data points to draw creative and compelling conclusions.”, Lisa Hanson, Experience Design Program Manager at HP. Steve Portigal helps companies to think and act strategically when innovating with user insights. x�b```"v``B�@Nwc'��tFG&CƝF�u[A���<5m�K��%�s�g��r^CY��� 0000001453 00000 n
Ep. I trained a globally distributed team of technologists and compliance managers, preparing them to uncover their users’ workflow needs ahead of a major software redesign. The team was able to confidently articulate their design vision to management. There’s a reason Portigal’s book has become a standard reference for conducting user research. 0000002663 00000 n
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... “Steve is a creative force—he writes prolifically, he speaks at numerous events, he teaches, and he provides his clients with highly useful, action-oriented advice. They hired me to ensure their vision reflected an understanding of the changes in how their users will be working and studying. Are you ready to look beyond silver bullets, & Skinner boxes–and think like a game designer? His book compiles the insights he has gained from decades of conducting ethnographic research into a highly accessible, informative, and thought-provoking guide. User Research: Interviewing Users by Steve Portigal. His keen insight and ability to understand implications of even small details make him a formidable ethnographer, yet his great social skills assure that people will feel totally at ease with him.”, Susan Dray, President of Dray & Associates, “Steve is a creative force—he writes prolifically, he speaks at numerous events, he teaches, and he provides his clients with highly useful, action-oriented advice. Learn More. By bringing product managers, designers, and researchers together to think about their users, they learned to effectively bring research insights into their products. I work with executives and team members to level up user research skills, foster culture change, activate creativity, and optimize design and innovation processes. Follow. 60 | Steve Portigal on Using a Classic Improv Game to Uncover More Customer Insights Sarah E. Brown and Bill Cushard on Dec 29, 2017 10:27:00 AM Product Management , Steve Portigal , … View Steve Portigal’s profile on LinkedIn, the world's largest professional community. H���͏�0���+����BK��1k���,�\������|��}�jL����o>9��S�.�MINe����+���A�B���Bgu��.��*��&J�\�ʍ|��ue�Ό'"�����m�J���yBI��z�S��ڵU��^��SPX:������GtI�{=Jq]��^�t�c�G~7��T�D�}M�0�s����U^���e�e��(�\~ oK�(�`�l������0��#���>i�:Ż��DE^@�$�1�z ��������9B�A� This is the first book on how to become a researcher. Mariano has 20+ years of experience in the digital business industry where he has developed well-rounded capabilities in both business and technology.. Certified "Top 3% Product /UX /UI Designer" by TopTal. 0000002406 00000 n
Aaron Gustafson, Steve Portigal, and Whitney Quesenbery are available for consulting and training through Rosenfeld Media. Skip to content. 0000007418 00000 n
Prepare to Design the Future March 19–20, 2017: Training March 20–22, 2017: Tutorials & Conference 38 21
By talking to people about not only the functionality but how they thought they might use it in their homes, I uncovered a set of value propositions that helped focus product development efforts on what people would find beneficial. Do you want a UX job? 0000010628 00000 n
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Steve – UXR consultant, writer and speaker himself – likes to talk about UX research on a meta-level and about the maturity of research. Look to Marketing or UX/Design for surveys and quantitative research, since a handful of interviews isn’t representative. Benefits Learning about yourself and your own culture by having an opportunity • to reflect it against things you didn't know – Understand “… Steve Portigal is an experienced user researcher who helps companies to think and act strategically when innovating with user insights. �U�M^ۥ��e^����gK``4v�h``PR2т�����G��Bb7i! Find out how creative people bring their ideas to life in the Getting2Alpha Podcast. <<3BA76658B8081B4CAC26EB64BB76598B>]>>
He reminds us that learning from customers is “messy” because we are complex beings. Doorbells, Danger, and Dead Batteries: User Research War Stories. Those newer to user research will benefit greatly from important reminders about the risks of too many interviewers. November 30, 2020 Business owner charged with forging signatures, submitting phony bills to state in $41K scam. endstream
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His work has informed the development of professional audio gear, wine packaging, medical information systems, design systems, videoconferencing technology, and music streaming services. Article No. Steve Portigal helps companies to think and act strategically when innovating with user insights. 1 … Get some expert outside training in interviews and research: Teresa Torres, Steve Portigal, Noel Adams, Jeff Patton, Jen Berkley Jackson, Jeff Gothelf… Skill up. Steve Portigal is an experienced user researcher who helps companies harness the strategic power of insights. xref
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Steve Portigal is an in-demand presenter who engages and inspires audiences with stories and real-world examples about ethnographic research, understanding culture and product development. An in-house design team was preparing for a visit from overseas management. To help them align their priorities, I created an agenda for a workshop, helped gather insights about their design efforts, and led a part of the workshop that focused on observing shoppers at retail. Steve Portigal’s book is packed with useful tips, illustrative examples, cautionary tales, and how-to advice for planning and conducting interviews, as well as analyzing and presenting data gathered. I can help you articulate a vision for evolving and growing your business, and develop a roadmap to get you there. I stepped in as acting director and lead the team through a research project, guided them in planning, conducting, analyzing and communicating their research, and helped them understand and address concerns from stakeholders. Steve Portigal helps companies think and act strategically when innovating with user insights. Steve has 3 jobs listed on their profile. Steve Portigal: Welcome to Dollars to Donuts, the podcast where I talk with the people who lead user research in their organization. I recommend him highly for any initiative where innovation is central, and I actively seek out opportunities to work with him.”, Elizabeth Anderson-Kempe, User Experience Strategist, “Steve is incredibly insightful. 58 0 obj<>stream
Melbourne. A consumer electronics company prototyped a futuristic device with cutting-edge features. The Overlaps Balancing a “plan” with being in the moment • – In ethnography, an interview guide is used to anticipate the flow of the discussion, … �����Ϩ�x��8й��
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This entry was posted in Uncategorized and tagged anthropologist, anthropology, consultant, degrees, graduate training anthropology, masters, professional training, Riall Nolan, Steve Portigal on June 4, 2013 by Grant. ... specializing in today’s most in-demand skills. 0000003598 00000 n
I work with leaders to uncover new insights about people to inform strategy, product development, services, and innovation. Steve Portigal helps companies to think and act strategically when innovating with user insights. As a consultant he produces results of the highest standard and value; as an active member of the design and ethnographic research community he is generous, outspoken and deeply committed. I embed with your team, giving you ongoing access to my senior-level expertise. We’re with you in spirit. H�\��r� ��~�=BgD���C�S��-��֒4����w8��b/����-I����$YZB�� ��2��;�Ś~��x��,g�N@;⊰X��N�����o��\4u ҃^؈�7�Yp���@�f^A��~���m�|�K����^�]F#�a}'1�/o�f����ȓZ�L��%�����Az������tH+!3jDB�� First, observe from a distance—say, from on high—so you can't hear what people are saying. 0000001043 00000 n
Uncover Compelling Insights by Steve Portigal digs into the world of market research and ethnography. 0000001989 00000 n
I help organizations bring insights about their users into their design and development processes. Steve Portigal is the founder and principal of Portigal Consulting, a boutique firm that brings together user research, design and business strategy, where he helps companies to think and act strategically when innovating with user insights. Connie Recent Projects Who/What we What was being Key Insight studied designed Construction workers… My consulting projects range from weekly coaching to intensive multi-month engagements. Acces PDF Interviewing Users How To Uncover Compelling Insights Kindle Edition Steve Portigal 0000004877 00000 n
An overworked leader had no time for her user research team. An enterprise software company brought me in to teach best practices for learning from customers. Steve Portigal 38 0 obj <>
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Steve Portigal. Steve Portigal helps companies to think and act strategically when innovating with user insights. Steve Portigal, Author, Speaker, and Customer Research Expert, shares how to drive innovation using the power of strategic customer insights. Our workshops, available virtually or on-site, combine lecture, discussion, exercises, and office hours. 0
Because of numerous acquisitions, a rapidly expanding software company was grappling with inconsistent use of their design team. Author, Expert & Principal at Portigal Consulting. 0000000016 00000 n
Dollars to donuts by Steve Portigal In his podcast, Steve Portigal talks with the people who lead user research in their organizations. Posted on November 1, 2013 by Steve Portigal Let’s explore how to work together! 0000004267 00000 n
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