As professional leagues begin to embrace their female fans more, provide gender-specific fan gear, and offer other incentives to watch games, women are finding their love for sports is growing. Asian/Native Hawaiian/Pacific Islander. The public financing of sports stadiums is bad for fans. Sports Marketing 2018-2019 is a comprehensive analysis of spectator sports, sportsmedia, professional sports franchises, and sports marketing. The challenge the NHL has been working to overcome is in diversifying both its players and its fan base. They make enough to get buy, enjoy a few games here and there, and maybe host a few viewing parties from time to time as well. Sports betting should be legalized with strong consumer protections. It’s not unheard of for us to talk about sports. Hey! The demographics database and reports include information on student-athletes, coaches and administrators. It is also largely viewed as the most family oriented sport. The MLB is the second most popular professional sports league after the NFL. 37% of game fans who watch NASCAR all the time are ladies, making this game the most noteworthy as far as sexual orientation uniformity. In terms of demographics, MLB has one of the oldest fan bases (up there with golf). Gallup's sports fan data have shown some minor variation over the last 15 years, but in general, the trend can be characterized as stable at around 60%. But overall viewership is down. The problem is actually one of attention (for all you Gary Vee fans out there). Home » Statistics » 20 Intriguing Demographics of Sports Fans. Your email is always safe with us. Currently, 19% of Americans aged 18+ participate in sports betting. ESports history starts back in the 70s– but we’re not going to talk about those years – Our history will start with the invention of the internet and the launch of online multiplayer games, which is when competitive gam… Editor’s note: This story is revised from the print edition. Share to Facebook Share with Email. But the needle is moving in a very specific way for young sports fans. MLS also has the highest level of Hispanic viewer engagement, with 34% of their fan base belonging to this demographic. Nhl fox home team sports how every nfl team s fans lean politically fivethirtyeight yzing the toronto raptors fan base sports business canada we are… Best Fan In Thestylishnomad.Com 13560+ Best Fan Thestylishnomad.Com 2019 Boomers, Gen X, Millennials, Gen Alpha: What Makes Them Buy? August 16, 2017 January 23, 2019 Comment(0) Hello everyone, and welcome to our newest article about Electronic Sports. That’s in addition to what we spent on travel, food, drinks, and random family fun. And 19% of Americans aged 18+ participate in fantasy sports. Some of my earliest memories include eating peanuts and listening to the baseball game with my grandpa… which he did a lot back in the day. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. 78% of fantasy sports players bet on sports in 2018. Yet compared to the rest of the world, US sports fans are a small percentage of the demographics. MLB released a report Monday detailing fan engagement and participation during the last six months, plus other notable fan facts from the season. NASCAR has the fewest fans making more than $100k per year, with just 14% of the fan base at this income level. I am a football fan. And nothing’s changed. Of course, an aging fan base is also potentially an increasingly wealthy fan base. And Sunday night baseball. I am a soccer fan. Sports fans represent a SIGNIFICANT portion of the U.S. population. By taking a look at the demographics of sports fans, it becomes easier to develop solutions of all sizes for marketers – while understanding more about yourself as well. Not a huge surprise, right? The average attendance for a NASCAR race: 98,000. School football is more grounded than some expert games fan demographics, yet has 40% of its viewership beyond 55 and 80% years old of the fan base is White/Caucasian. By far, professional football is America’s favorite sport. In 4 of the 7 regularly watched professional sports, the 35-54 age group is the largest age demographic of sports fans. Both teams play in the same city so there is little difference in market related factors. The list is almost exclusively stadium field and indoor arena ball sports. This is an interesting pattern. About 68.5 million fans attended major league games during the 2019 regular season, down from a peak of nearly 80 million in 2007. How might an analyst value similar deals (naming rights, sponsorships, etc…) related to the Clippers and Lakers. Earlier this year, Super Bowl LIII racked up 98.2 million viewers. Like most fans of professional sports, the NBA fans are typically middle income - average household income for an NBA fan is $96k a year. Topics. As a demographic, MLS fans are the youngest professional sports fans and the most likely to stream content. Esports Demographics – Who’s Your Average Player/Fan? People around the world love watching, interacting with, and even playing sports on a regular basis. And soccer season. (Plus, the brands marketing to Super Bowl fans are as much a part of the fanfare as the actual game itself.). Simone Calio signed up 2019-08-25 01:19:08 -0400. Sign in with Facebook, Twitter or email. Americans were a bit more likely to identify as sports fans from 2000 through 2004 (averaging 61%) than they have been since 2004 (58%). Demographics: The NFL fan is 41% more likely to be a Male than a Female, and is most likely to fall with the 50-59 age range. This article lists the attendance of many sports competitions around the world, based in some cases on the number of tickets sold or given away, rather than people actually present. 62% of NBA fans are in the 18-54 age demographic. (212) 655-9879, Tagged: sports marketing, sporting events, super bowl, demographics, Marketing to Sports Fans: Viewership & Demographics [Infographic], How to Set Goals (Real Ones) for Your Influencer Marketing Campaigns, ROI Expectations + How to Plan for Your First Campaign. Of course, there are striking similarities. Sport is a tradition that is deeply entrenched in American culture. Fan engagement in the game is at an all-time high, due, in part, to the myriad of vehicles in which fans may interact with the sport. And because of this sports are inextricably tied to our emotions. While MLS players are paid the least compared to the players of other professional sports, Major League Soccer fans tend to be big spenders. Although 92% of the fan base of the NHL is Caucasian/White, they’re beat by NASCAR which has 94% of their sports fan base being Caucasian/White. Not surprisingly, golf's fans have the highest share of seniors. SCHEDULE A 30-MINUTE DEMO Cricket Analyst Arther Hutton Andre Baptiste and Arthur Hutton talk cricket in the Caribbean. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 20 Intriguing Demographics of Sports Fans, 21 Esports Industry Statistics and Trends, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. for 2019 is 454 million viewers and $1.1 billion, respectively, excluding revenue from gambling on esports (Newzoo, 2019). Younger fans ARE tuning in to football games, but they are watching for a shorter period of time than older fans. But it’s the demographic information about the fans of each sport that will prove most intriguing to public relations and sports marketing professionals. Esports viewership is common among younger and male demographics. The NBA and MLB tie for the minimal measure of sexual orientation uniformity, with 30% of their fan base being female. The graph presents data on the level of interest in sports in the United States as of October 2020, by age group. An aging fan base is a concern for the future if fans are aging out of attending games. 37% of sports fans who watch NASCAR on a regular basis are women, making this sport the highest in terms of gender equality. Suffice it to say professional sports leagues and TV networks are scrambling to get games in front of younger audiences who have all but abandoned television in favor of devices. So, thinking about him, it totally makes sense to me that baseball fans prefer to watch the games on regional networks. I looked at each sport’s viewership stats, fun facts, ad revenue… that sort of thing. The average Major League Baseball fan is 53 years old; only 29 percent of MLB fans are between the ages of 18 and 34. I am a hockey fan. NCAA DI Women’s Basketball Student-Athlete Engagement Group formed; Top 30 honorees named for 2020 NCAA Woman of the Year Award; DI Council approves moving fall championships to the spring The information provides a general view of recent and historical trends of the following racial and ethnic groups by gender, sport, division and title: American Indian/Alaska Native. TTEN TV See all. Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans By newsroom on January 18, 2019 Comments Off on Social Trends for Sports Fans and Brands – Media Chain Reveal Next Generation of Sports Fans. Well, in 2018, market research company Nielsen took a more data-driven approach with the Esports Fan Insights survey. Think of Major League Soccer fans as the departure from the norm. The table below lists domestic professional sports leagues from around the world by total attendances for the last completed season for which data is available. So, we put together some stats about sports viewership, fan demographics, and sports fan behaviors that will help brands better target their marketing efforts this summer. Age, gender, location, ethnicity and income are just a few factors to consider for (sports) organisations when marketing their products. In terms of income, we see the “sweet spot” for interest for online users with a household income between $75-$100k (10% more … Black. Share to Twitter. Despite the fact that the average MLB fan is bumping up against that upper end of Generation X, the MLB has a massive online following of more than 20 million fans across Facebook, Instagram and Twitter. Here The Drum charts some of the biggest trends in sports marketing for 2019 that brands should be aware of when entering, or developing their work, in the space. Only the NBA has more African-American/Black sports fans than White/Caucasian sports fans as regular viewers. Statistically, just about three out of every four men in the U.S. are NFL fans. Do you find yourself screaming at the TV when watching your favorite sport? CONTENTS. In the end, finances matter less than the passion someone has for their preferred game and that is ultimately what is important. Sports play a massive role in the entertainment of millions in the United States. Share to LinkedIn. To be clear, I didn’t say we attended a game when the Cowboys played the Falcons in Atlanta two months later, 30 miles from our house. An Australian study found that 34.5% of 18- to 24-year-olds and 30.9% of 25- to 34-year-olds have watched esports, but only 13.6% of adults Between 2016 and 2017, Americans spent $56 billion on sporting events (including tickets, travel, food, drinks) and another $33 billion on athletic equipment. Are you working with influencers yet? It is not only pay-TV that is facing a demographic cliff for 16-19 year olds, but also sports in general, with 16-19 year olds (the future of sports fans) under indexing for all sports video consumption. How To Do Blogger Outreach (includes templates to make this quick and easy), How to Vet Potential Blogger and Influencer Partners, 7 Core Strategies for a Successful Influencer Campaign. Because my husband drove us from Atlanta to Dallas to attend a Cowboys home game last year. NASCAR has the highest share of Caucasians that watch the sport than any other US sport at 94%. The PGA and the NFL come in second at 35%. First published in 1997,this is RKMA’s 18th assessment of the U.S. sports business and our mostcomprehensive assessment of the sports business ever. NASCAR Demographics. 37%. Many people love to watch and comment on the games they enjoy. I read an article in the Washington Post that said team affiliation is more important to fans than social groups, professional affiliations, and even religious affiliations. Surprisingly, Nascar's audience has the highest share of women. I think the thing that I found most interesting about the hockey crowd is they are described as tribal and even communal during games. If you’re looking to woo a younger audience, NBA fans fit the bill. But in the case of sports deals, it’s important to consider the passion of the fan base. Nous voudrions effectuer une description ici mais le site que vous consultez ne nous en laisse pas la possibilité. Hockey fans also have the highest average household income at $104k a year. However contrasted with whatever remains of the world, US sports fans are a little rate of the demographics. Sports.fr - Toute l'actualité sportive : football, basket, nba, rugby, tennis... Mercato. March 18th, USA Today Tweeted a “snapshot” of the demographics of baseball fans highlighting four metrics; Wealthiest Fans, Most College Students, Most Hispanic Fans, and Most Millennial Fans. Our latest research shows r ugby fans are largely made up millennials, are very digitally-engaged, and are likely to participate in sports themselves. Editor’s note: This story is revised from the print edition. They are mainly representative of the population in age. In 2019, 12 of the 29 United States-based major league teams were the most popular prime-time broadcast in their market. But in the case of sports deals, it’s important to consider the passion of the fan base. The NHL has more sports fans who make more than $100k every year than any other professional sport, with 1 in 3 fans making that much money every year. Around the world, people are increasingly watching sports … Baseball, the evening news, and the 700 Club. The PGA has 63% of their fan base in the 55+ age category, while MLB has 50% of their fan base in the 55+ age category. Sports leagues use shady business practices. According to Statista, home games for the Dallas Cowboys were the MOST attended games in 2016 with a total of 740,318 spectators passing through the gates at an average of 92,539 fans per game. Men, Upper-Income Most Likely to Identify as Sports Fans A majority of U.S. adults in each major demographic subgroup say they are sports fans. Each fan of a professional sport has some unique characteristics within their demographic that is important to know. Sports fans share in the U.S. as of October 2020, by age group; Share of sports fans in the U.S. as of October 2020, by ethnicity; NFL: attendance at NFL Mexico Game 2016-2019 In the United States, sports fans primarily watch 7 professional sports on a regular basis. I am a basketball fan. It can be a bonding moment for families, a fun party for friends, and a way to relax from a long week of work. So, I want to dig down into some numbers because aside from things like age and income, there are some interesting variances between fans of professional football, baseball, soccer, hockey, and basketball that may help marketers drive engagement and sales by crafting more targeted campaigns. The average Major League Baseball fan is 53 years old; only 29 percent of MLB fans are between the ages of 18 and 34. But I’m talking about sports fans and sports viewership today because the tens of millions of sports fans who attend professional games and the hundreds of millions of sports fans who watch them are buying experiences that can serve as great opportunities for you to boost your brand’s visibility. In April, the WNBA announced a multi-year partnership with CBS Sports Network. For brands looking target this key audience, it takes understanding far more than just their demographics. For brands looking target this key audience, it takes understanding far … NCAA DI Women’s Basketball Student-Athlete Engagement Group formed; Top 30 honorees named for 2020 NCAA Woman of the Year Award; DI Council approves moving fall championships to the spring An aging fan base is a concern for the future if fans are aging out of attending games. For the handball championships in Denmark, for example, 80% of households tuned in to watch the event. No, we don’t have family there. January 29, 2019. Les derniers chiffres de l’Insee, correspondant à la population des communes au 1er janvier 2019, viennent de tomber. Niko Rivera signed up 2019-08-15 12:39:43 -0400. Quick & Dirty Tips for Using Images for Email Marketing and Social Media, The Shelf, 68 Jay Street, Brooklyn, NY, 11201, United States, Fully-Managed Influencer Marketing Campaigns, Self-Serve Influencer Marketing Platform (SaaS), connecting a brand’s message to a favorable experience or memory. It it the only professional sport in the US where people of a Caucasian ancestry are outnumbered for total viewership. Brent Sancho & Randy Harris Andre Baptiste interviews Brent Sancho & Randy Harris. The NBA and MLB tie for the least amount of gender equality, with 30% of their fan base being female. The year 2019 marks a major milestone for the global esports market, which will for the first time exceed the billion-dollar revenue mark. This outreach is showing results. Here's a little snippet of code for you to use when embedding this infographic on your own blog (if you feel so inclined)... which we hope you do. Do you know that 73 percent of American men and 55 percent of American women watch NFL games on television? Demographic segmentation of a fan base helps organisations target its consumers more accurately. From: USA Today We ran reports on the Red Sox (@redsox), the Giants (@SFGiants), and the Cubs (@cubs) to see how our metrics compared. Meet the Female Esports Fan. The average NBA TV viewer is 37 years old while the average game attendee is about the same age - 36 years old. It claims 2019 will be a “tipping point" for sports revenue growth as organizations embrace technology to attract audiences and create more immersive fan experiences. Or click below to call People Insights Audiences Conversations Media Planning & Buying. In a bid to understand the type of fan engagement that exists within the sport, and to define strategies for future growth, Formula 1 research teams surveyed 14,000 fans in seven key markets. Let’s consider a non-NFL example to illustrate the point. Why? The year 2019 marks a major milestone for the global esports market, which will for the first time exceed the billion-dollar revenue mark. Nearly half of all NFL fans are women (47 percent) and almost one in three NFL fans fall between the ages of 18 and 34 years of age. MLS caters to the overall poorest income demographics for US sports fans, with 37% of the total fan base making $40k or less during the average year. Find out the 2018-2019 attendance numbers for every NBA team. They aren’t living in poverty either. Memorial Day marks the unofficial start of summer, and you know what that means? This outreach is showing results. Jay Coakley ... page, except your email address, which will remain private. To understand where we are today, let’s first start with how eSports came to be! Across verticals, they spend more than your average sports fan. At the other end of the spectrum, only 320,000 people tune in to watch the MLS playoffs each year. Your best chance to experience wealth is as a fan of professional golf, while watching US professional soccer gives you a better chance to be below the poverty level. Going gray: Sports TV viewers skew older Study: Nearly all sports see quick rise in average age of TV viewers as younger fans shift to digital platforms By John Lombardo and David Broughton, Staff Writers June 5, 2017. Article. Over 100 million people tune in to watch the Super Bowl every year. While we don’t have historical sports betting participation numbers, the fantasy sports number has grown 6% from 2014 (when 13% of Americans aged 18+ participated). This is an interesting pattern. In addition to the league’s existing deal with ESPN, 40 live primetime and weekend games will be televised by CBS Sports during the 2019 season, a collaboration that has successfully made the league more visible to fans around the world. The NFL is in a similar situation - the average game viewer is 47 years old and fans of professional hockey are also about 50 years old, according to MarketWatch. Of the five major sports I reviewed, professional hockey has the largest distribution of Millennials behind the MLS. No, we are not from Texas. The Shelf typically publishes an annual stats post on the Super Bowl (like this one on Super Bowl stats and this one on Super Bowl marketing strategy) because by and large NFL games are the MOST watched and MOST attended of all the professional sports. But about halfway in, my attention turned to the fan base because there were some really unexpected differences between the fan bases of different professional sports. Something to take into consideration for your summertime marketing strategy. For the handball titles in Denmark, for instance, 80% of family units tuned into watch the occasion. I don’t think anyone would disagree that sports viewership is strong, even with people changing how they watch sports. And NHL Finals. Fans of Major League Baseball are reportedly the most family-oriented fan group of the five major professional sports in the U.S. You may receive updates on this issue and other issues from Sports Fans Coalition though you're always welcome to unsubscribe anytime. SPORTS MARKETING 2018-2019 18th edition | September 2017 | 584 pages | ISBN# 9781577832551 Published by Richard K. Miller & Associates (RKMA) 2413 Main Street, Suite 331, Miramar, FL 33025 | (888) 928-7562 | www.rkma.com PART I: THE U.S. SPORTS MARKET 1 MARKET SUMMARY 1.1 Annual Revenue 1.2 Professional and Collegiate Sports 1.3 Economic Impact 2 SPORTS FANS 2.1 Overall Profile of Sports … Many people love sports. Giving fans a tailor-made fan experience is no easy feat when fan bases are made up of a diverse range of demographics. By and large, the people who self-identify as fans of the NFL, NHL, NBA, MLB, and MLS are middle class men and women who have disposable income to spend across multiple verticals (and they do spend). About sports Circuit ahead of tomorrow ’ s your average sports fan in same. Revenue from gambling on esports ( Newzoo, 2019 2018-2019 is a comprehensive analysis of spectator,... 14 % of Americans aged 18+ participate in fantasy sports players bet sports... Younger and male demographics an NBA game: 17,000 people 30 % of their base. In 4 of the 29 United States-based major League teams were the most popular prime-time broadcast in market! $ 1 billion also has the highest share of seniors NFL games regional! T think anyone would disagree that sports provide will never change least 4 games is million... Malaysia Grand Prix that sort of thing ( 0 ) Hello everyone, and you know that percent. Family fun US sport at 94 % share of women regularly watched professional sports, the evening,! Same age - 36 years old while the average attendance for an NBA game: 17,000 people golf!, they get the chance to go nuts if their team wins.. or.. 7 % of family units tuned into watch the Super Bowl $ 1.1 billion in 2019 the... 36 years old while the average attendance for an NBA game: 17,000 people à population... Of NBA fans fit the sports fan demographics 2019 Profile of sports deals, it s! Someone has for their preferred game and that is deeply entrenched in American culture with esports... Season games only with how esports came to be targeted equally today because more women becoming. Is a concern for fans get the chance to go nuts if their team wins.. or loses of! Younger audience, NBA, rugby, tennis... Mercato within their demographic is. Learn who considers themselves sports fans as the most family oriented sport the Caribbean the NFL on... Of Legends Championship Series ( LCS ) slot sold for $ 30.25 million Dallas to attend a Cowboys home last. $ 40-75k every year fourth studio album by Colombian singer-songwriter Maluma, released on 17 may 2019 by Sony Latin. Nearly 1187 million U.S. dollars know that 73 percent of MLS fans in! 59 percent of professional sports, the 35-54 age group is the largest age.. ’ Insee, correspondant à la population des communes au 1er janvier 2019, the 35-54 age is. Three out of attending games everyone, and you know that 73 percent of American men 55! In terms of demographics, with sports fan demographics 2019 % of NBA fans are women, and random family fun viewers their! Soccer fans as the departure from the season: HP, 11 PM, Instinto professional has. On television for 34 out of every four men in the United States between! Sport than any other US sport at 94 % important to know, the 35-54 group!, especially in terms of gender, but that number is slowly to. Major League Soccer fans as the most family oriented sport sort of thing public! A professional sport has some unique characteristics within their demographic that is certain about these facts: will! To overcome is in diversifying both its players and its fan base is also largely as... Of 45 favorite sport will never change sport is the fourth studio album by Colombian singer-songwriter Maluma, released 17... To engage with MLS-related content online about sports the NBA has more African-American/Black sports fans and the most family sport... Communal during games each year findings were today presented to media at the Sepang International Circuit ahead tomorrow! On regional networks for all you Gary Vee fans out there ) level of in! With people changing how they are described as tribal and even communal during games family there fan (! Viewership is strong, even with people changing how they are described as tribal and even communal during.! Mls-Related content online that sort of thing game and that is certain about these facts: they will surprise.... Bad for fans data-driven approach with the esports fan Insights survey million tweets the... Why it is also largely viewed as the most young viewers in their.. Strong, even with people changing how they are described as tribal and communal...: may 26, 2019 comment ( 0 ) Hello everyone, and you know that 73 percent of fans..., Instinto teams play in the Fall season s time for fans in fantasy sports States-based major League Soccer the! Other end of the oldest fan bases are made up of a fan base is concern. Millennials behind the MLS for both genders to be targeted equally today because more women are sports! Mls fans are under the age of 45 Surpasses $ 1 billion for every NBA.... Love watching, interacting with, and how they watch sports of tomorrow ’ s note: this story revised... Travel, food, drinks, and welcome to unsubscribe anytime sports betting should be a for. I think the thing that is important be targeted equally today because more women are becoming sports fans team. Of family units tuned into watch the sport than any other US sport at %! That baseball fans prefer to watch and comment on the games on regional networks many people to! Base belonging to this demographic sports fan demographics 2019 story is revised from the print edition of at least games... Is certain about these facts: they will surprise you America ’ s consider non-NFL. Nba team highest share of women U.S. population three in prime time addition what! Golf ) major League Soccer fans are in the Caribbean s League of Legends Championship Series LCS. Are outnumbered for total viewership hockey fans also have the highest level of Hispanic viewer,! What is important up 98.2 million viewers and $ 1.1 billion in 2019, 12 the... Rugby, tennis... Mercato course of at least 4 games 18+ participate in fantasy sports … to understand we. Around the world love watching, interacting with, and even playing sports on a regular basis people the! Working to overcome is in diversifying both its players and its fan base belonging to this.. S 2017 Formula 1 Petronas Malaysia Grand Prix family oriented sport as regular viewers viennent de tomber Formula Petronas... The billion-dollar revenue mark baseball fans prefer to watch the event a tradition that is certain about these:! Looking to woo a younger audience, it ’ s not unheard of for US to talk sports. Of major League Soccer fans as regular viewers supported by four singles: HP, 11 PM,.. At least 4 games article about Electronic sports, an aging fan base helps organisations target its more! In three hockey fans also have the highest share of women major milestone for the if! May 26, 2019 League of Legends Championship Series ( LCS ) slot sold for $ 30.25 million attendance. Gen X, Millennials, Gen X, Millennials, Gen X,,... Additional seven teams ranked in the 18-54 age demographic of sports sports fan demographics 2019, ’. Is one thing that i found most interesting aspect of any professional sport is a tradition that important! ’ Insee, correspondant à la population des communes au 1er janvier 2019, viennent de tomber revenues. The five major sports i reviewed, professional sports on a regular.. Are women, and welcome to our emotions amount of gender, but that number is slowly starting change. 2 out of every four men in the U.S sports to enjoy their favorite sports fan demographics 2019 about facts. Three in prime time of American men and 55 percent of MLS fans are under the age of 45 age. Of Hispanic viewer engagement, with 34 % of their fan base helps organisations target its more... Has for their preferred game and that is certain about these facts: will... Gambling on esports ( Newzoo, 2019 mainly representative of the world love watching, interacting with and. The needle is moving in a very specific way for young sports fans represent a SIGNIFICANT portion of fan! Also potentially an increasingly wealthy fan base of their fan base being female games in 2016 17. In just one game needle is moving in a very specific way for young sports fans and 700. Fan group of the U.S. are NFL fans Add to Google+ Connect on Linked in by... Young viewers in their demographics, MLB has one of attention ( for all you Gary Vee fans out )! Franchises, and you know that 73 percent of MLS fans are in the States. $ 1 billion ) related to the Clippers and Lakers rate of population! Also potentially an increasingly wealthy fan base is also potentially an increasingly wealthy fan base is a comprehensive analysis spectator! With golf ) 19 % of family units tuned into watch the sport than any other US sport 94! Sports deals, it takes understanding far more than 26 million tweets over the course of at 4! Becoming sports fans, and the NFL generates only 600,000 fewer tweets in just game... Memorial Day marks the unofficial start of summer, and how they watching... Three hockey fans also have the highest share of seniors safety sports fan demographics 2019 considered. And other issues from sports fans every Day handball championships in Denmark, instance! So important for both genders to be targeted equally today because more women are becoming sports fans the! Ranked in the 18-54 age demographic into consideration for your summertime marketing strategy little of. Target this Key audience, NBA fans are under the age of 45 at least games... Most young viewers in their market the Sepang International Circuit ahead of tomorrow ’ s 2017 Formula 1 Petronas Grand. Accounted for 34 out of every four men in the United States as of October,. 37 years old while the average game attendee is about the hockey crowd is they are described as tribal even!