Marketing Analytics. Marketing analytics consists of the technologies and processes, which enable marketers, to evaluate the success of your business marketing initiatives. Despite the game-changing nature of marketing based on analytics, executives report a low percentage of projects in which marketing analytics are used before making a company decision, even when they are available – 31% in B2B and 33% in B2C. Defining the tools and techniques that enable leaders to make informed business decisions. Cutting-edge techniques to identify patterns, predict outcomes and boost confidence. We help leaders and organizations reimagine value to stakeholders and transform with digital technologies. In the last few months, we have looked at hundreds of data analytics consulting companies and shortlisted the ones who are at the forefront of tackling the real analytics challenges. Measurably improve customer experiences with true precision marketing. The continuous 24/7/365 onslaught of both structured and un, Artificial Intelligence (AI) has emerged as the most over-hyped term since “Big Data.”. Analytics that drive insights. A very micro-level view of the target audience is becoming feasible with increased digital activity. Thanks to Halee and Blast, our leadership now understands that our data is impossible to ignore. Anticipate future application and staffing needs to adjust to the current environment. Sign Up for Our Monthly Insights. Business Discovery with Marketing Stakeholders, Marketing and Customer Insights, Segmentation, and, Marketing Dashboards (Salesforce, Marketo, etc). Drive your data analysis to the next level with data lakes on the cloud. Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness, and yet surprisingly, only around 22 percent of the global marketers are backed with data driven initiatives. A lot of companies don’t know how to analyze their data properly. It’s evolved from a conceptually-important key performance indicator to a central part of how we measure success across multiple departments. Scores of companies have benefited from Blast’s marketing analytics consulting expertise. Marketing Analytics Consultant, CRM Consultant, CRM Data Scientist in the Des Moines area. The team from Trianz went above and beyond to generate additional revenue sources for us, apart from fulfilling our original ask. This companion service further boosts these marketing analytics by measuring how clients’ businesses compete against competition in terms of organizational structure, products, pricing, and marketing strategies. Customer Segmentation, Market Basket Analysis, RFM Analysis, Outsource Marketing Analytics Services, Marketing Analytics Consulting Services, and Campaign … Where should you spend your next dollar? By submitting your information, you agree to our revised  Privacy Policy. You’ll see the ROI in your investment with data that’s presented in a way that’s designed to make decision-making easier, less time-consuming, and more precise. The firm has multiple capabilities in addition to marketing consulting, which include advanced analytics, disruption management, performance improvement, and more. The answer lies in choosing a consulting vendor for the pilot projects—a right vendor who plays across hardware, database, design, and modelling/ analytics. What are our best opportunities for growth? Yet many marketing executives struggle with the measurement and analysis of marketing performance, unable to confidently answer important business questions such as: If that’s you, Blast is here to help. Access data to uncover actionable insights and make better decisions to grow your business and control costs. MMA’s marketing analytics consulting team works with Fortune 1000 co's to improve marketing optimization, planning & performance. Apply to Data Analyst, Professor, Senior Technology Consultant and more! Yet alignment, behaviors, and tools required to become an analytics driven organization are complex. A digital analytics agency should help brands organize and clean up their digital data, and then act on it, enabling you to use this data to increase conversions, segment audiences, and identify … Additionally, we help you maximize your pre-existing resources and enhance your overall marketing ROI. 2. A SCALABLE ANALYTICS PLATFORM BUILT FOR SPEED AND GROWTH. © 1999-2020 - Blast Analytics & Marketing, Inc. When a Marketing Analytics Consultant Could Help Your Organization We live in a world where data is crucial to success. We deliver expertise talent for our business partners. In a constant process of testing and learning, marketing analytics enables you to improve your overall marketing program performance by, for example: 1. Absolutely. Transform your business by identifying new opportunities with data analytics. So, what is marketing analytics consulting? : The role of the Marketing Analytics Manager is to build strategic business value to win in the marketplace by solving business problems using analytical methodologies as well as leveraging current… statistical tools and analytic reports to reinforce fact based decision-making. If you have questions or you’re ready to discuss how Blast can help you EVOLVE your organization, talk to an Analytics Consultant today. With greater confidence data-driven insights: Thoughts for CEOs sources for us apart. Analytics program for improved efficiency risk of your reports, so you get a clear picture of business... 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