Here are the audience analytics Minter.io currently supports for Twitter: Track the growth of your total followers and easily view your total amount of followers and follower change within the selected time period. The better you know your audience, the better you’ll get at engaging them. Influencers need an audience. Make sure you go beyond the basics to get an edge on your competitors. Integrate your Twitter account with Rank Ranger and connect it to a rank tracking campaign to access this Twitter Analytics report. Now, when you head to Insights in your tweet analytics, you'll see a notification like this at the top of the screen. Unfortunately, data for audience analytics are not generated for accounts with fewer than 1000 followers, meaning if you have a small business you can’t see any Twitter audience insights with this tool. Welcome back! Further craft effective tweets to the specific cities your followers are in and what is important to them. Maybe, Twitter will look to incorporate a similar audience analytics tool into Media Studio instead, as it works to build out that tool as a more comprehensive tweet analytics platform. The more information you have on your audience, the better you can use Twitter as a tool to communicate, inform and drive traffic towards business growth as part of a social media plan. Their latest feature release, Audience Insights, is designed to help users understand the demographics on Twitter as a whole as well as their own followers. Twitter-specific information can be accessed within the U.S., with plans to … Start using Twitter Cards. Hopefully, either way, we'll get access to more and better analytics instead - we'll keep you updated as to any future updates in this respect. Next, complete checkout for full access. Success! Businesses need an audience. Twitter Analytics. Check it out at followerwonk.com. It is speculated that Twitter Media Studio will be further developed to provide audience analytics for Twitter. Media Studio’s analytics dashboard makes it easy to measure your performance on Twitter, from comprehensive metrics for Tweets and videos to earnings from monetized videos and more. In January 2020, Twitter confirmed it would be doing away with the audience insights for Twitter users. Tracking your brand’s Twitter analytics is an important part of any business’s social media strategy. From your Twitter account on desktop, click on the ‘More’ tab on the left column menu to reveal ‘Analytics’ tab. In the Twitter app for iOS or Android, tap the analytics icon visible in your Tweets. The table below the graph shows you every Tweet you made within the time period, as … Twitter has confirmed that it will be removing the Audience Insights tab from Twitter Analytics at the end of January. In the FAQs on Twitter Media Studio, Twitter states that this tool is not accessible to everyone, with access granted to these insights on an invite-only basis. You can use the audience as a secondary dimension in reports, and as a dimension in segments, custom reports, and custom funnels. Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. This is how it looks You can also type analytics.twitter.com in your browser to access it. The data is automatically set to cover the last 28 days, but you can adjust it by using the calendar icon in the top right corner. In addition to the general age and gender demographic data that Twitter Analytics provides, it also gives insight into what your audience is interested in, their lifestyle type and more. Media Studio conversation insights are available to profiles with over 1000 followers on Twitter. Twitter is removing its audience insight tab from its analytics by the end of this month. Here’s what it returns, General information about the Twitter account, such as, date of joining Twitter, bio, country, followers, followings, etc. You can also identify new, relevant audiences to target for upcoming campaigns. Is your business keeping a steady rate of new followers? ... We use cookies for purposes including analytics, personalisation, and ads. 8. foller.me- Twitter Analytics. Do your followers have a mass following or do they follow a lot of profiles? Now check your inbox and click the link to confirm your subscription. The truth is that we all have audiences. With a Followerwonk account: Get increased limits for searches, comparisons, and analyses. The top 10 interests of your followers. Insights (Audience) Media Studio audience insights are available to profiles with over 1000 followers on Twitter. Discover announcements from companies in your industry. To sum up, Twitter analytics offers a wealth of information on your target audience, your industry, and existing social media trends. Audience Insights initially launched back … Note: Find detailed definitions of engagement metrics. Follow @followerwonk. The Twitter Audience Analytics report provides analysis of followers popularity, top influencers, geo location, languages, and hashtags. It allows you to see how many new people have followed you and what kind of people you have following you. Furthermore, the insights dedicated to your followers only include select pieces of data as detailed below. See how many followers you are gaining daily, weekly or monthly. Analytics metrics help partners and advertisers understand the performance of the content they promote on Twitter. That’s because Twitter analytics provide key insights into how your audience engages with your content, what content performs best, and whether … Instagram has added a new 'Restrict' option which will enable users to limit the exposure of selected users' comments on their posts. These insights don’t detail when followers are watching your videos in particular. Conversation insights are closer to the kind of insights needed to tailor tweets to your audience. The next button at the top of your Twitter Analytics page is ‘Audience’. Each time you promote a Tweet, it is logged as its own campaign in the Campaign tab. Twitter hasn't provided any further information at this stage as to a possible alternative, though it is worth noting that Twitter added a new 'Conversation Insights' feature to Media Studio in November last year. In the campaign creation, simply enter the specific targeting options you want to target. In addition, partners and advertisers are able to get detailed metrics for … You've successfully signed in. Get the latest posts delivered right to your inbox. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. Twitter launched this tool back in 2015 to provide users with the data required to put down more productive tweets, ads and reach the … Currently the only way to get more in-depth audience demographics is with a third-party tool such as Minter.io. Audience Insight serves as a tremendous tool for users who wants an in-depth data analysis of account followers, demographic analytics, ads behavior details and other stats. Here is a screenshot of my Twitter audience for the last 30 days: As you can see, it’s growing steadily each month, with over 600 new followers every 30 days. Subscribe to Social Media Today to get the must-read news & insights in your inbox. Instead they note when your followers are watching any video on Twitter. This is Twitter’s very own analytics tool. foller.me is completely free. 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Unfortunately, data for audience analytics are not generated for accounts with fewer than 1000 followers, meaning if you have a small business you can’t see any Twitter audience insights with this tool. The total number of Twitter users in the UK is 15.25 million. Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. Overview of … Create My Account No thanks, I'll do it later . This is clearly an oversight by the social media giant, as you can get access to the media studio and the insights included if you go directly with this link. It’s available to all users and can be a … The quality of your following is just as important as the quantity of followers. Twitter has confirmed that it is indeed removing its Audience Insights tab from Twitter Analytics at the end of this month. To access your Tweet activity: On a desktop or laptop computer, visit analytics.twitter.com and click on Tweets. Become an advertiser. Initially launched back in 2015, Audience Insights provides more in-depth data on your profile followers, including demographic profiles, purchase behavior insights, mobile device usage stats and more. As part of Twitter's ongoing efforts to highlight the strengths and benefits of the platform to a wider audience, the micro-blog giant has today released a new audience analysis tool called 'Brand Hub'. Apply the audience to your Analytics reports to explore their behavior in response to your marketing. Knowing the language of your followers means you can tweet in the languages of your audience. Last week Twitter gave advertisers and users of its official analytics access to a new layer of data, wrapped up in a package they’re calling Audience Insights. New Finding Suggests the Twitter-Owned Live-Streaming App is Headed for Retirement. Great! In this tab, you’ll find an overview of how your individual Tweets are performing. Personas can be accessed within the U.S., with plans to roll this out more broadly. These data points can be helpful in mapping out more effective tweet and Twitter ads … Want to share a company announcement with your peers? Among U.S. adults, the most prolific tweeters are more likely to be women: 65% of Twitter’s most active users are women. The more data you have to hand, the more effectively you can craft meaningful communication with the people who matter to your business. Your account is fully activated, you now have access to all content. Twitter Analytics provides data on your audience’s gender, marital status, highest education level achieved, home ownership, and even household income and net worth estimates. Media Studio audience insights are available to profiles with over 1000 followers on Twitter. Partners can create these audiences with the Audience API. OK; This page and certain other Twitter sites place and read third party cookies on your browser that are used for non-essential purposes including targeting of ads. Tweepsmap is a great Twitter analysis option… By entering targeting options (such as follower look-alikes, language, and more), you'll start to see an estimated audience size display on the right side of your … They show you when your followers are watching videos on Twitter. This tool allows advertisers to see the estimated audience of their campaign and make the necessary edits to ensure they're reaching the largest audience possible. Combine this knowledge with knowing what kind of posts consumers want and you’ll have a … If you’ve ever used Twitter advertising or their official analytics in the past, you’ve probably like me, been underwhelmed by the data on offer. This includes information such as impressions, clicks, video views, and spend. They’ll give you an insight into everything, from what hour of the day your audience is the most active and the content they tend to share to what countries they live in. Use this data to optimize your future Twitter campaigns and get better results. Twitter Analytics shows you how your audience is responding to your content, what's working, and what's not. The bar graph gives a breakdown of Tweets (in gray) each day and their corresponding impressions. Audience, Audience, Audience. These data points can be helpful in mapping out more effective tweet and Twitter ads strategies, giving you more perspective on who, exactly, you need to reach. It provides information about Twitter account, no need to sign up, just type the Twitter handle in the search bar and hit enter. To get started, log in to ads.twitter.com and select ‘Audience insights’ from the ‘Analytics’ menu, or log in to analytics.twitter.com and Here's how to get Twitter Analytics. Twitter’s global audience skews male. Let’s talk first about the Tweets data. Fan of tea, rock music and fluffy animals. This article focuses on analyzing the audience data with the Audiences report. Audience API (CRM) Audience or API partners provide a list of hashed identifiers and Twitter performs a match and produces segments that are made available against media buying on Twitter. Roughly 42% of Twitter users are on the platform daily. They detail top tweets, hashtags and mentions, however they don’t share information on audience demographics in the same way that Twitter’s audience analytics used to. Native Twitter analytics. Through a map and a bar chart, note the countries of your followers to allow you to tailor tweets to your current audience. To maintain follower growth, try to keep the amount of followers gained higher than the amount of followers lost. The lastest marketing insights from Twitter. Here's one worth noting for social media managers: Twitter is killing the Audience Insights page on Jan 30For now, you can find this page at https://t.co/eOk5ECahfJ pic.twitter.com/YIRwqMdmDM. Introduced in 2015, Audience Insights provides more in-depth data about your Twitter followers and those who engage with your tweets, including demographic information, purchase behavior, interests and lifestyles. An in-depth look at Twitter analytics, is part of this episode with Jason Tucker back when Twitter had demographic data. Alex Bossenger of … 32% of U.S. Twitter users have higher college degrees. Twitter's audience insights dashboard includes valuable insights about the general Twitter audience, your followers, and the people who have engaged with your Tweets. For more detailed analytics and advanced controls for your promoted Tweet, you can log in to ads.twitter.com using your Twitter username and password. Learn more. is useful for creating effective tweets, building social media strategies and reaching the customers that are vital for business success. Twitter analytics is a powerful tool for any social media marketer. Now use analytics to measure their effectiveness. Businesses had been relying on Twitter’s audience insights for the 5 years it had been available to them. Campaign and tailored audience insights are now available to all Twitter advertisers globally. Click on ‘Analytics’ and you will be redirected to Twitter Analytics platform. Profiles with fewer than 1000 followers can also make use of this handy solution.Minter.io offers you insights beyond the audience insights Twitter offers, alongside additional data for tweets, mentions and optimisation data. Build a picture of who the majority of your audience are and how your business can appeal to them. See how many profiles you are following and how this amount has changed over time. What topics resonate your followers? The U.S. accounts for just 36 million monetizable daily active Twitter users. How many followers is your profile gaining and losing? In the United States, the gender breakdown is 50-50, according to Pew Research Center. According to its advertising audience data, the worldwide gender split is 62% male and 38% female. Native Twitter Analytics is a perfect tool for social media managers at the … This visual graph makes it easy to see this information in a tangible way. Trying out Followerwonk for Twitter analytics and insights. Upgrade any time. Save and share your reports. Twitter is removing its Audience Insights page from Twitter Analytics at the end of this month. There was an error sending the email, please try later. Twitter Cards help you richly represent your content on Twitter. To get started, log in to analytics.twitter.com with your Twitter username and password to turn analytics on for your account. Oops! 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