Are you using Facebook as part of your marketing strategies? As time goes by and companies grow, so does their customer database. Here are a few useful tools for measuring and understanding your social media efforts. Cyfe acts as an all-in-one dashboard which enables you to pull data from multiple unrelated sources such as Salesforce, Paypal, and Google Adwords. Pricing ranges from free to $999/month. You can easily create and manage alerts based on data. Most web analytics tools use page tagging to track online activity. This app supports more than 50 SDK's (System Development Kit) and CMS's (Content Management System). It is one of the website visitor tracking tools that provides a report to visualize the behavior of users. A robust real-time analytics dashboard provides new insights into which pieces of content are resonating well with your audience. Moz Keyword Explorer gives you the same basic functionality as SEMrush. It is one of the best web analytics tools that provides a simple report to understand user behavior. Atinternet supports mobile app and desktop. Chartbeat is an analytics tool that monitors how people interact with your content. Mixpanel – Best Analytics Tool for Mobile, Web, & More. Pingdom offers a 14-day free trial with pricing starting at $11.95/month, all the way up to $199/month for the Professional package. This tool helps you to measure conversions and clicks. What if you could have eyeballs on the analytics of your competitors (in a legal mannerism, of course)? Over a six-week timeframe,traffic to my website has increased from almost nothing to almost 10,000 per month. By measuring time spent on site in this way, you can get a much more accurate picture of exactly how long people are staying on your website. Here are some more benefits: 1. At a high level, it works by identifying the companies that visit your site, then finding contact info from individual visitors at that specific company. It looks at user behavior and how people interact with the content and shows how many are on any given page in real time. Many people aren’t even aware that spammers and their evil bots are visiting their websites and falsely driving up page views by hiding in the traffic reports. PaveAI removes this "fake web traffic" from your analytic reports, thereby giving you a clean view of your traffic levels. With Google Analytics, you get near-endless data that you can tap into in order to inform your website’s search engine optimization (SEO) and overall marketing strategy. You can see the language chosen by visitors currently from your website. Much like Google PageSpeed Insights, Pingdom tests your website for various factors that could cause it to slow down. Web analytics software is much more than looking at who is visiting your website. w3counter enables users to check who recently visited your website. This app enables you to monitor and improve website conversation rates. It’s different from Google Analytics in that it focuses less on website statistics and more on various marketing channels. In this day and age of high-speed internet, why concern yourself with the speed of your website? Account insights. Step 7: Install the Leadfeeder Tracker script. Google Marketing Platform helps you get a better understanding of how your marketing efforts are performing. Anna is the Assistant Editor for Search Engine Journal and Content Strategy Lead at Leadfeeder. Benefits web data analytics tools. Best Website Analytics Tools and Software [Free/Paid] Google Analytics – Best Free Web Analytics Tool. It helps you to understand how people use your website. You can compile the reports the way you like. Cyfe prevents you from having to log into multiple websites to get a clearer picture of exactly what’s going on at any given moment. Nibbler is a free online tool for testing and generating reports for websites around key areas including accessibility, SEO, social media, marketing and technology. This free website analytics tool enables you to track and control your website data. Intercom has a 14-day free trial. You analyze all this data with web analytics tools. Link: https://mixpanel.com/behavioral-analytics/. It offers a widget that helps you to see your website traffic without leaving your site. Webtrends enables you to export data in your required format via the REST (Representational State Transfer) URL. The scroll heat-map feature is the best, because it tells you how far your users scroll down through your content, with the complete mouse trail of a user. There are pre-built widgets that will automatically connect with a wide range of online tools and services. It delivers customer insights using machine learning and artificial intelligence. You can connect with your prospects through live chat available on the website. You can quickly divide your data into a segment for better visualization. Traditional web analytics tools help you analyze traffic data. Web Analytics Tool #1: Finteza Finteza is a detailed website analytics tool to track and measure your website performance. Frustrated with Google Analytics? It enables you to examine User experience (UX). You can know which products are viewed frequently. Link: https://analytics.google.com/analytics/web/provision/#/provision. I'm a big fan of Google Analytics, but but GA can’t do everything. The idea is to gather, organize accurately, and present data on your site’s performance for you—essentially performing the technical side of web analytics. Motomo is open source web analytics tool. Clicky is an app that automatically tracks clicks on all links that point to third-party web sites. Developer Network developed Flurry as an app analytic tool. The tool can also track link clicks, video views and other events. It provides an accurate measurement of how many visitors are currently on your website. You can see how people are interacting with your product pages. This application enables you to track navigation effectiveness with link click tracking. The downside is that they can’t show or tell you what your customers think. Link: https://get.gaug.es/website-analytics/. It can view how a user navigates your website. It also gives you the ability to understand the true value of your marketing efforts and eliminate those traffic sources that aren’t converting. Link: https://www.hubspot.com/products/marketing. ClickMeter. The primary goal of Web Analytics Tools is to make website analysis easy by gathering, organizing, and presenting the data accurately in order to understand and assess the website performance. While working at KISSmetrics, I did a bunch of competitive research on Google Analytics. And for good reason—the efficacy of this product tends to live up with its ubiquity. Website Analytics Tools. It helps you to find the devices used by users to browse your website. Matomo is a website analytics tool currently present in over 190 countries and with over 1 million active users. When looking for the best website website analytics tools, it’s essential to consider the following factors: visitors path, bounce rate, pages performance, conversion rates, campaign tracking, and other related user behavior tracking..My top picks are Visitor Analytics, Leadfeeder, and PixelMe. A slow website could be caused by one of many different things, such as network latency, poor server optimization, or huge image/file sizes. You can track what people are doing with forms and login screens. Just enter in the URL of your website and in a few minutes (depending on the size of your site and the crawl speed of the bot), you’ll have a comprehensive technical SEO audit at your fingertips. Woopra helps you to analyze and visualize how the customer visits your website. Google Analytics. It is one of the best analytics tools which enables you to understand customer interests and boost profile from your site. It also integrates with a long list of tools such as Google Analytics, Salesforce, and Facebook Pixel – just to name a few. If you have an internal IT department or IT company on retainer, it’s probably best to let them handle the installation of this powerful analytics software package. Big data analytics is the use of advanced analytic techniques against very large, diverse big data sets that include structured, semi-structured and unstructured data, from different sources, and in different sizes from terabytes to zettabytes. Google Analytics enables you to organize your data in a better way. Coremetrics is a digital analytics tool developed by IBM. Customer analytics tools go deeper into customer behavior than other general web analytics tools. Over the last 9 years, Anna has successfully developed and implemented online marketing strategies, SEO, and conversion campaigns for 100+ businesses of all sizes; from the Fortune 500, to startups, and nonprofits. You can easily integrate with numerous other Google products. SimilarWeb is a website data collection company that uses multiple data points to compile a comprehensive data set that can be used to gain actionable insights into your competitors. If you liked this blog post, you'll probably love Leadfeeder, too. This tool gives traffic-related notification via email. Determining the ROI of various marketing channels can be tough. 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